Android Design' Style Guide

What makes something an "Ice Cream Sandwich" device? What does it mean to embody the spirit of Android? To help answer these questions, Google on Thursday unveiled Android Design, a guide for how to create the best Android apps and interfaces.

Android Design is "the place to learn about principles, building blocks, and patterns for creating world-class Android user interfaces," Christian Robertson, head of the Android visual design group, said in a blog post. "Whether you're a UI professional or a developer playing that role, these docs show you how to make good design decisions, big and small."

Robertson said Google is "committed to helping you design amazing apps that people love," and promised more in-depth content on Android Design, as well as design-related blog posts and Google+ Hangouts, in the coming months.

At this point, the Web site has basic tutorials on Android style, patterns, and building blocks.

Google said the latest version of its Android operating system, Ice Cream Sandwich, focused on three overarching goals for core apps and the system at large: enchant me; simplify my life; and make me amazing.

During an appearance at the Consumer Electronics Show this week, Google executive chairman Eric Schmidt touched on the need for an aesthetically pleasing user interface. The search giant wants to attract "people with great taste," Schmidt said. The new model for Android is "cleaner, pristine, and more spare," he said, doing "enough of what you need" without cluttering the space.

That's a description you might normally hear coming from Apple, a company that prides itself on a simple, intuitive design across all its devices. Google, meanwhile, has a customizable UI that could look very different from one device to the next. There are also many different versions of Android floating around—Ice Cream Sandwich is on just 0.6 percent of devices at this point—which has prompted concerns about Android fragmentation. At CES, however, Schmidt said he was not convinced Android was fragmented, arguing instead that there was a "differentiation" between the versions.